DPS Lotus 112 UGC Campaign
A launch video celebrating 20 years of the iconic 112 width ski from DPS.
Built from archival imagery and user-submitted photo and video from loyal DPS skiers, the piece traces the evolution of the unmistakable “yellow banana” while highlighting the emotional connection riders have formed with it over time.
The goal was to balance nostalgia with forward momentum, honoring the ski’s legacy while introducing its 20th anniversary edition as the next chapter.
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