Erica J Video Portfolio

Introducing backcountry athlete Mali Noyes to DPS, in a way that showcases her past successes and alignment with DPS for the future.

Shot a series of headshots, compiled into a short video spotlighting the personalities behind the skis, captured at the DPS headquarters in Salt Lake City.

The piece emphasizes the people and craftsmanship at the heart of the brand, bringing a human face to the product.

Created a group ski day video in which I asked team members about their favorite DPS skis, capturing unscripted responses on the hill.

When multiple team members named the soon-to-be-released Pisteworks 89 as their favorite, I reframed the edit into a strategic teaser, leaning into the repeated mentions to build intrigue and anticipation in the week leading up to launch.

The result turned an organic community moment into a subtle, hype-driven product reveal.

Interviewed DPS’s Lead Engineer to break down why the brand builds its skis with carbon fiber, translating technical design decisions into clear, skier-focused benefits around performance, weight, and durability.

The piece was crafted to educate without overcomplicating, positioning engineering as a core differentiator of the product.

Short video announcing the release of the Pisteworks 94.

Behind the Skis is a collection of extended videos breaking down specific ski models, who they’re built for, how they’re shaped, and how they perform on snow. Each piece translates technical design details into clear, skier-first language that helps customers understand not just what the ski is, but why it exists.

Behind the Skis is a collection of extended videos breaking down specific ski models, who they’re built for, how they’re shaped, and how they perform on snow. Each piece translates technical design details into clear, skier-first language that helps customers understand not just what the ski is, but why it exists.

Co-wrote, directed, shot, and edited this mock announcement featuring the Chief of Ski Patrol at Sugarloaf. Framed as a return to Maine’s roots, the video “officially” rebrands trail names to what locals (Mainahs) actually call them.

Played completely straight, the humor lands through authenticity, blending mountain authority with insider language to create a prank that felt (nearly) believable, shareable, and distinctly Sugarloaf.

Scripted, hosted, and edited the “Loaf Lowdown,” a recurring on-mountain update series covering conditions, events, and daily happenings at Sugarloaf Mountain while serving as Content Coordinator in 2024-2025

Shot entirely on GoPro, this reel follows a storm day when most lifts were closed and the only access point was the T-Bar, reachable by a lengthy bootpack hike. Instead of framing it as an effortless powder dream, the edit leans into the reality: wind, effort, and the grind to get there. The payoff is in the turns, proof that while it wasn’t easy, it was worth it.

For the 37th annual Reggae Festival at Sugarloaf, I wrote, directed, starred in, and edited this short promo video to announce the event dates and spotlight host Tubular Times. The concept plays off the classic lift-line exchange when a lifty says, “Have a good run,” and the skier accidentally replies, “You too”.

A community perspective on a once-in-a-generation moment. This reel weaves together short, on-the-ground interviews from guests at Sugarloaf during the eclipse, capturing what the experience meant to them in real time. Paired with footage of the sky going dark over the mountain, the piece invites viewers to relive and reconnect with the magic of that shared celestial moment.

This reel captures the quiet build of a Timberline lap- the lift that carries you above treeline. Rime-covered trees, the slow ascent, the sun peaking through the trees, stunning bluebird views, and mellow turns across soft groomed runs. Shot entirely on GoPro to keep the perspective immersive and personal.

This reel captures the full arc of a Maine storm day: anticipation, rope drops, face shots, and the chaos that follows. Shot and edited using drone, handheld, and iPhone footage to blend big-mountain scale with on-the-ground energy.