Introducing backcountry athlete Mali Noyes to DPS, in a way that showcases her past successes and alignment with DPS for the future.
Created a group ski day video in which I asked team members about their favorite DPS skis, capturing unscripted responses on the hill.
When multiple team members named the soon-to-be-released Pisteworks 89 as their favorite, I reframed the edit into a strategic teaser, leaning into the repeated mentions to build intrigue and anticipation in the week leading up to launch.
The result turned an organic community moment into a subtle, hype-driven product reveal.
Interviewed DPS’s Lead Engineer to break down why the brand builds its skis with carbon fiber, translating technical design decisions into clear, skier-focused benefits around performance, weight, and durability.
The piece was crafted to educate without overcomplicating, positioning engineering as a core differentiator of the product.
Shot a series of headshots, compiled into a short video spotlighting the personalities behind the skis, captured at the DPS headquarters in Salt Lake City.
The piece emphasizes the people and craftsmanship at the heart of the brand, bringing a human face to the product.
Scripted, hosted, and edited the “Loaf Lowdown,” a recurring on-mountain update series covering conditions, events, and daily happenings at Sugarloaf Mountain while serving as Content Coordinator in 2024-2025
Short video announcing the release of the Pisteworks 94.
A launch video celebrating 20 years of the iconic 112 width ski from DPS.
Built from archival imagery and user-submitted photo and video from loyal DPS skiers, the piece traces the evolution of the unmistakable “yellow banana” while highlighting the emotional connection riders have formed with it over time.
The goal was to balance nostalgia with forward momentum, honoring the ski’s legacy while introducing its 20th anniversary edition as the next chapter.