Erica J Video Portfolio

This reel captures the full arc of a Maine storm day: anticipation, rope drops, face shots, and the chaos that follows. Shot and edited using drone, handheld, and iPhone footage to blend big-mountain scale with on-the-ground energy.

This reel captures the quiet build of a Timberline lap- the lift that carries you above treeline. Rime-covered trees, the slow ascent, the sun peaking through the trees, stunning bluebird views, and mellow turns across soft groomed runs. Shot entirely on GoPro to keep the perspective immersive and personal.

A community perspective on a once-in-a-generation moment. This reel weaves together short, on-the-ground interviews from guests at Sugarloaf during the eclipse, capturing what the experience meant to them in real time. Paired with footage of the sky going dark over the mountain, the piece invites viewers to relive and reconnect with the magic of that shared celestial moment.

For the 37th annual Reggae Festival at Sugarloaf, I wrote, directed, starred in, and edited this short promo video to announce the event dates and spotlight host Tubular Times. The concept plays off the classic lift-line exchange when a lifty says, “Have a good run,” and the skier accidentally replies, “You too”.

Shot entirely on GoPro, this reel follows a storm day when most lifts were closed and the only access point was the T-Bar, reachable by a lengthy bootpack hike. Instead of framing it as an effortless powder dream, the edit leans into the reality: wind, effort, and the grind to get there. The payoff is in the turns, proof that while it wasn’t easy, it was worth it.

Co-wrote, directed, shot, and edited this mock announcement featuring the Chief of Ski Patrol at Sugarloaf. Framed as a return to Maine’s roots, the video “officially” rebrands trail names to what locals (Mainahs) actually call them.

Played completely straight, the humor lands through authenticity, blending mountain authority with insider language to create a prank that felt (nearly) believable, shareable, and distinctly Sugarloaf.

Scripted, hosted, and edited the “Loaf Lowdown,” a recurring on-mountain update series covering conditions, events, and daily happenings at Sugarloaf Mountain while serving as Content Coordinator in 2024-2025